Overview
This project is part of an ongoing engagement with ServiceNow, producing event recap films for their regional marketing activations across APAC. The events are hosted in multiple cities and bring together partners and clients to showcase ServiceNow’s AI capabilities and product offerings.
I worked on this project as the Producer, overseeing multi-city production and delivery across the region.
Production Approach
The production spanned five cities, with on-ground crews managed across Thailand, Malaysia, the Philippines, and Singapore. Filming focused on capturing the energy of the events alongside key moments, audience reactions, and short vox-pop style interviews with participants and stakeholders.
Outcome
The final films were crafted to highlight the scale and excitement of the events while subtly reinforcing ServiceNow’s product narrative. Post-production involved shaping editorial structure and on-screen graphics to align with ServiceNow’s messaging, resulting in a series of recap videos used across regional marketing channels.
