Overview
This project was a social-first fashion campaign produced for Pomelo in collaboration with Adidas. The campaign featured three “Pomelo Girls,” styled in Adidas apparel — including a para-athlete and a digital influencer — positioning the collection through a contemporary, urban lens.
I worked on this project as the Producer, coordinating between Pomelo’s Bangkok-based team and the Singapore production crew.
Production Approach
The shoot was executed in Singapore within a single production day, requiring careful scheduling to achieve multiple visually distinct setups across three locations. Each environment was designed to feel stylistically unique — from controlled lighting interventions within a tunnel, to a reimagined Dragon Playground in Toa Payoh, and a night shoot at Marina Bay.
In addition to production coordination, I managed local crew and on-set talent logistics to ensure the shoot moved efficiently across locations.
Outcome
The final campaign delivered a series of dynamic social assets that reflected both performance and style, successfully integrating diverse talent while maintaining a cohesive visual identity across all outputs.
